Amaré

Brand development

Print design

Aum, the founder of Amaré is a strong advocate of cruelty against animal, especially in the fashion world. She created a line of leather handbags made from plant-based leather. Her approach to the brand was to have earthy and neutral colours to compliment the design of the bags. Her logo is a Workmark with a combination of an emblem used alternatively. The emblem of the heart reads the words Amaré within its design. 

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